Music has become an important competitive tool for business owners
as interior design is part of the Hotel experience
Music is one of the best creation of man because it touches the soul and also helps man to sympathetically manifest unspoken desire, emotions and humanity.
The effect of music in man is something special and unique.
Due to the high effect of music in the life of human being, it is capable of breaking boundaries to unite people from different background and cultural heritage. Indeed, there are lots to say about music making it one of the most important factors in the life of human being of all races and religions. We can say that music is a wonderful force that is capable of bonding people together and establishing international brotherhood, love as well as peace and it’s very important.
The music is a powerful way to draw millions of people from different parts of the world and uplift them emotionally. For that reason, music can easily be used as the instrument of peace when there is chaos between people of different origin and background.
You can notice this particular effect of music when you have an issue with your partner and he or she started playing music you love to hear. If you are a strong hearted human being you may not settle the issue due to the music but the annoyance in your mind will gradually subside just because of the music.
To choose the perfect music for the Hotel background is not simple. Some guests are music enthusiast some aren’t, the best way to welcome them and let them express their feelings, anger, love, passion, joy and other kinds of feelings simply through music.
How music played in restaurants and shops can affect people
There are many myths about the impact music has on us as humans.
Most of us have probably heard stories about how music played in restaurants and shops can affect people, causing them to stay longer, shop more, or leave. A myth often originates from a historically recognised truth to some extent. This proves to be true here as well. Here we have a survey that gives clear answers on how music affects our comprehension of a shop or restaurant visit, for example.
Music played in-store and in other businesses in public places has become more than just Mozart played in the background. It has moved to the forefront. Just as interior design is part of the in-store experience, music has become an important competitive tool for business owners. However, there are many pitfalls and the survey shows that owners of both small and large businesses have a lot of homework to do. A large number of us reject the way businesses work with music today.
How can business owner use music to make consumers satisfied and come back?
FIVE SCIENTIFIC FACTS ABOUT THE IMPACT OF MUSIC
1 Listening to rock or classical music can affect your facial expression. Scientists show that after hearing a short piece of music, participants were more likely to match the perceived facial expression with the tone of the music.
2 Music has been found to have overall positive effects on pain management.
Music therapy is being increasingly used in hospitals instead of medication during childbirth to decrease postoperative pain and complement the use of anaesthesia during surgery. It can reduce chronic pain like arthritis by about 21%, and depression over to 25%, according to studies found in the UK Journal of Advanced Nursing.
Nietzsche, said, ‘We listen to music with our muscles.’
3 The effect of music is so powerful, it doesn’t only affect your dopamine levels, but your heartbeat as well.
Our heartbeat is involuntarily influenced by the rhythm of a sound in fact if a person is listening to hardstyle or psy trance get a different beat from those listening to minimal house.
4 The chills and shivers you get when listening to a song you really like are actually caused by the release of dopamine in your body.
Scientists ran experiments by monitoring brain activity and found that music caused dopamine peaks and emotional arousal. Music can quite literally alter the chemical balances in your brain. This release of dopamine is connected to why people place such a high emphasis on music’s ability to manipulate our emotions.
5 Some studies are suggesting that music is as addictive as sex and drugs.
The researchers found the release of dopamine both in anticipation of the music and in hearing the music much like the effects of drug withdrawal and fixes.
How music affects our feelings at a subconscious level; that music which is played in a shop, or at a restaurant, affects the way we buy.
Almost 8 out of 10 consumers buy French wine when French music is played in-store
The most quoted being a survey about music and wine is: “The influence of in-store music on wine selections”, conducted in England in 1999, by Dr Adrian C. North and Dr David J. Hargreaves1
The results from their survey show that almost 8 out of 10 consumers buy French wine when French music is played in-store, and more than 7 out of 10 choose German wine when German music is played. When the consumers were asked about their product choices, the majority said that the music didn’t affect their purchase. This clearly illustrates the fact that consumers are affected by music, but often at a subconscious level.
What impact does it have on people, on businesses in public as well as on workplaces? And what should business owners think of when they play music in their businesses? How do they get consumers to stay longer and buy more?
The results of a survey show that consumers think music, and most importantly ‘the right music’, is important for brands and businesses. (The Oxford Handbook of Music Psychology)
Schopenhauer raises in The World as Will and Representation—and Schopenhauer himself was passionately musical. Music, for him, was an embodiment of pure ‘will’—but this is not a notion that goes down well in a neuroscientific age.
Scientists wanted to know if music can have a negative impact on businesses in public places and asked the respondents about it. The results from their survey revealed that ‘the wrong music’ makes 44% leave a business, and 38% won’t come back.
Proust, ‘Music … helped me to descend into myself, to discover new things; the variety that I had sought in vain in life, in travel, but a longing for which was nonetheless renewed in me by this sonorous tide.’
This article provides some clear answers about music and the impact it has on people’s experience; we rank music as more important than both sports and newspapers.
Music further affects the way we live and think for this reason music has become an important competitive tool for business owners who want to offer consumers added values.
Music is important to people, but also to business owners running a Hotels, music that is appreciated by the visitor makes them stay longer, but most important of all, come back. ‘The right music’ also makes consumers buy more and recommend the Hotel to others.
Music makes guests feel better and become happier.
Music is perhaps the most important element for Hotel business in targeting the travellers and new generation. Therefore, it is of great importance for Hotel to understand that the music they play constitutes an important piece of the experience they offer guests.
But it is crucial that the music has the right volume and matches the profile of the Hotel style and the DNA and core. It is not enough to just play music that hits the top of the charts on the radio and is recognised, the music needs to fit the environment and atmosphere especially in the lobby and common spaces.
We need to consider that Music is so much more than something played in our Hotel background. Music has moved to the forefront and today it is an important piece in the creation of an experience which touches all of our customer’s senses.
Music and the Mind. Anthony Storr
Everything Is Connected: The Power Of Music (English Edition). Daniel Barenboim
The Cognitive Neuroscience of Music. Robert J. Zatorre
LINK: soundslikebrnding soundslikebranding